# tech2gtm

> tech2gtm is a boutique GTM studio and revenue operations partner for B2B technology companies. It designs and builds GTM strategy, ICP and positioning, outbound (email + LinkedIn), HubSpot CRM pipelines and AI-assisted sales workflows. Sites in English and Turkish. Contact: alara@tech2gtm.com.

## Key facts
- Flagship offer: 30-day revenue build (ICP and market, data, sending infrastructure, messaging, automation, reporting). Starting at $1,000.
- Process: Diagnose, Design, Build, Launch, Optimize.
- Free 30-minute discovery call: https://calendar.app.google/5Gcc8LktSU6jJvobA
- Independent studio, not a reseller of any platform.

## Pages
- [Home](https://www.tech2gtm.com/): services, 30-day build, how projects start, selected work, GTM plan generator, contact form
- [Services](https://www.tech2gtm.com/services): services, pricing from $1,000, 30-day build, past projects, contact
- [Blog](https://www.tech2gtm.com/blog): practical articles on B2B GTM, outbound and AI

## Articles
- [Why most outbound stacks become operationally expensive](https://www.tech2gtm.com/blog/outbound-stack-cost): Outbound gets expensive when every tool is added to fix one symptom. How to audit the stack and cut it back to what produces meetings.
- [Lead generation vs pipeline generation: what's the difference?](https://www.tech2gtm.com/blog/lead-generation-vs-pipeline-generation): Leads are names. Pipeline is qualified opportunities with a value and a next step. Why B2B teams should measure the second.
- [How AI changes B2B prospecting (and what it doesn't)](https://www.tech2gtm.com/blog/ai-b2b-prospecting): Where AI genuinely saves time in prospecting: account research, signal detection and first drafts. Where human judgment still decides.
- [Why GTM problems often look like marketing problems](https://www.tech2gtm.com/blog/gtm-problems-look-like-marketing-problems): Low conversion is often blamed on ads or content when the real issue is ICP, positioning or the offer. How to tell the difference.
- [What is an ideal customer profile? How to create a B2B ICP sales can use](https://www.tech2gtm.com/blog/how-to-define-b2b-icp): A step-by-step way to build an ideal customer profile from closed-won data, with firmographic filters, triggers and exclusions.
- [Cold email deliverability: setup checklist for B2B outbound](https://www.tech2gtm.com/blog/cold-email-deliverability-setup): Separate sending domains, SPF, DKIM, DMARC, warmup and volume limits. The technical setup that keeps outbound out of spam.
- [Setting up HubSpot pipelines for B2B outbound](https://www.tech2gtm.com/blog/hubspot-pipeline-setup-b2b): Deal stages, required properties, lead status and source tracking in HubSpot, so outbound results are visible without spreadsheets.
- [A LinkedIn outbound playbook that doesn't feel like spam](https://www.tech2gtm.com/blog/linkedin-outbound-playbook): Profile, connection requests, follow-ups and how to combine LinkedIn with email in one B2B sequence.
- [GTM strategy for entering a new market: DACH, Nordics, UK](https://www.tech2gtm.com/blog/gtm-strategy-new-market-entry): How B2B tech companies validate and enter a new region: interviews, localization, a controlled pilot and when to scale.
- [Revenue attribution for B2B: a simple model that works](https://www.tech2gtm.com/blog/revenue-attribution-b2b): First-touch, last-touch or multi-touch? A practical attribution setup for B2B teams with long sales cycles and few deals.
- [B2B sales in long enterprise cycles: building pipeline that holds](https://www.tech2gtm.com/blog/enterprise-software-long-sales-cycle): How enterprise software teams build repeatable pipeline when deals take months, based on the Mirsis case.

Each article includes a "From practice" note drawn from the public case studies. Last refreshed 2026-10-08.

## Optional
- [Full text](https://www.tech2gtm.com/llms-full.txt): every service, project and article in one file