GTM strategy, B2B outbound and HubSpot CRM, connected in one commercial process. We help technology teams define their ideal customers, reach the right buyers and turn qualified conversations into pipeline.
Strategy, outbound, CRM and growth execution, designed around the way your team actually sells.
Target account profile
B2B Technology
Selected companies and projects we have supported across GTM, growth, partnerships and revenue operations.
Sayiyo
Most B2B teams already have enough software. What they lack is a clear connection between target accounts, messaging, outbound activity, CRM ownership and pipeline reporting.
That disconnect creates duplicate work, poor follow-up and very little visibility into what is actually creating revenue.
01 / Fragmented stack
02 / Connected revenue system
Market to revenue
Prioritize the markets worth entering.
Firmographics + buyer + buying signal
A clearer answer to who to target, what to sell and how to enter the market.
For companies entering a market, repositioning an offer or trying to understand why growth has stalled.
A pipeline you can trust, from first touch to booked conversation.
For teams whose outbound activity does not turn into pipeline they can trust or forecast.
Acquisition activity that connects to commercial growth, not just traffic.
For companies past the first customers, when acquisition needs to become a repeatable motion rather than ad-hoc campaigns.
More output per person, without a heavier process.
Where automation genuinely helps: removing repetitive work from research, personalization, qualification and reporting.
A focused 30-day engagement to build the core outbound and revenue operations layer for B2B companies that already have a product, a market and some commercial traction.
tech2gtm
The 30-Day GTM & Outbound Build
01 / ICP & Market
Firmographics + buyer + buying signal
Market · segment · message
Data · CRM · sending
Sequences · testing
Reporting · ownership
A working outbound and CRM layer your team can run and extend, without a large SDR team or a fragmented stack.
A founder closing deals through their own network. We start by writing down why the last customers bought, turn that into one clear message, and build a first target-account list the founder can work through.
Duplicates everywhere, and no one can say which channel actually works. We clean and dedupe the database, define pipeline stages, and reconnect one outbound channel with proper tracking before anything new is added.
A company proven at home, looking at DACH or the Nordics. We validate the ICP through interviews, adapt the message to the market, and run a small controlled pilot before any scale budget is committed.
From account to opportunity
Account research, personalization, coordinated outreach and CRM updates, running as one sequence. The tools do the repetitive part; the message still comes from a person.
Let's explore the opportunity.
Could you share more details?
Happy to schedule a conversation.
Firmographics + buying signals
One relevant angle per segment
Email and LinkedIn, coordinated
Positive replies route to a conversation
Reply classified, owner and next step assigned
Illustrative workflow
01 / Diagnose
Understand the market, sales process, data and current bottlenecks.
Illustrative delivery workflow
Technology / Enterprise Software
Growth & business development
Before
Building structured demand for enterprise software in a long, relationship-driven sales cycle.
System
Result
A clearer qualification process, with outreach connected to CRM stages.
Shaped positioning and target segments, and connected outreach to a clearer qualification process.
Retail Technology / Growth Operations
Growth operations
Before
Turning scattered acquisition activity into a coherent growth motion for retail tech.
System
Result
A single line of sight from first touch to commercial conversation.
Structured funnel, messaging and channel operations around clear commercial goals.
Gaming / Events / Partnerships
Partnerships & communications
Before
Aligning partners, sponsors and audiences around a major gaming event.
System
Result
Structured partner communication and outreach across multiple stakeholder groups.
Supported partnership outreach and communications across stakeholder groups.
AI / Growth
Growth
Before
Defining a go-to-market path for an AI product in an emerging category.
System
Result
A clearer narrative and a first, testable approach to acquisition.
Worked on positioning, acquisition experiments and AI-assisted growth workflows.
The work, visualized
A simplified view of the 30-day build: how market coverage turns into commercial conversations, and where the work concentrates.
Market & ICP
Market coverageData & Enrichment
Verified profilesOutbound & Messaging
Relevant touchpointsQualified Conversations
Qualified conversationsPipeline & Revenue
Commercial outcomeFocus across the 30-day build
We are tool-agnostic. The stack should fit the sales process, not the other way around.
tech2gtm
Revenue system
Data
ClaySales NavigatorOutbound
CRM
HubSpot
SalesforceAutomation
ZapierAnalytics
AI
Independent studio. Not a reseller of any platform.
Audit your B2B outbound stack by cost, owner and pipeline stage. Identify duplicate data, manual handoffs and tools that do not support qualified meetings.
Read the articleFirmographics + buyer + buying signal
Compare lead and pipeline generation for B2B sales. Define qualified opportunities, CRM ownership and next steps, then measure pipeline by source.
Read the articleUse AI for B2B account research, buying signals and outreach drafts. Learn where human review belongs and how to keep prospecting connected to CRM records.
Read the articleFirmographics + buyer + buying signal
Diagnose B2B growth problems before increasing spend. Check ideal customer fit, positioning and qualification to find where the GTM process breaks.
Read the articleAI-assisted draft
Tell us what you sell, who you want to reach and where growth is stuck. We use that context to draft a working first plan you can review before a call.
Plan outline
0 / 3Contact
Share a little context about your company, market and current GTM challenge. We read every message and reply within two working days.
Start a conversation
Share a little context about your company, market and current GTM challenge. We'll reply personally.
30-minute intro call · Google Calendar
